- We aim to supply only 100% sustainable and certified cotton.
- We aim to operate with 100% recycled water in the entire production, aiming to achieve zero water discharge.
- We aim to become carbon neutral by planting half a million trees.
Our vision and strategy are built on three key ambitions
100% Leading the Change
Promote and scale innovation
Reward sustainable actions
Sustainable Supply Chain
100% Circular & Climate Positive
A circular approach to how products are made and used
Use only recycled or other sustainably sourced materials
A climate positive value chain
Responsible consumption and recycling of water
100% Fair & Equal
Fair jobs for all
Inclusion and diversity
Healthy and safe production